Bench recently stirred social media buzz with a cryptic Instagram post alluding to a celebrity pregnancy. The brand shared an image on August 31, 2025, featuring a pregnant belly clad in Bench underwear, accompanied by a caption highlighting "a story of change, beauty, and the most intimate kind of love." They promised to soon reveal "her most radiant transformation yet."

Among the many reactions, Kapuso actress Carla Abellana drew attention with her comment congratulating actress Lovi Poe, who is a longtime Bench endorser. Carla’s message, "Congratulations, @lovipoe," paired with a heart-eyed emoji, garnered nearly 190 likes and sparked widespread speculation online.

Several Instagram users responded with excitement and joking remarks, such as "Ni-reveal mo naman" and "[Confirmed] nga [siya] kasi sa tattoo [niya] sa gilid," referencing Lovi Poe's visible tattoo as confirmation. Other comments celebrated the news or humorously questioned Carla's quick reveal.

The response extended beyond fans, with other celebrities joining the conversation. Max Collins reacted with heart-eyed emojis, Sunshine Cruz shared heart emojis, and Miss Universe Philippines Quirino 2024 Steffy Gerona expressed congratulations.

Lovi Poe has a longstanding partnership with Bench and has credited the brand with realizing her dream of featuring on a prominent billboard in EDSA. The speculation surrounding her pregnancy was further fueled when Bench posted another photo on September 1, 2025, showcasing a pregnant actress with the caption "Love Your Body," emphasizing self-love both inside and out.

This campaign continues to celebrate personal transformations and the beauty of embracing every life chapter, with the reveal of the celebrity endorser's pregnancy anticipated by followers.