05 Aug 2025

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Amid ongoing flooding and relentless rainfall triggered by tropical storms Crising, Dante, typhoon Emong, and the southwest monsoon, SM Foundation has activated its emergency response initiative, Operation Tulong Express, to assist affected communities swiftly.

Together with SM Supermalls and SM Markets, the foundation has distributed upwards of 18,800 Kalinga Packs, which comprise essential food items and supplies. The relief efforts have extended to multiple locations, including Metro Manila, Olongapo City, Bataan, Pampanga, Rizal, Pangasinan, Cavite, Tarlac City, La Union, Laguna, and Cebu City.

These relief operations were conducted in close coordination with local government units and barangay leaders to ensure efficient distribution.

Cristie Angeles, assistant vice president for Livelihood and Outreach Programs at SM Foundation, underscored the importance of teamwork across SM’s different business segments. She stated, "Our partnership with SM Supermalls and SM Markets has been crucial for a prompt and organized response, enabling volunteers to effectively prepare and distribute Kalinga Packs to families impacted by the recent storms."